Savant, a major player in the home automation that prides itself on being the first iOS-based control system on the market, just announced the addition of William Lynch, the former Barnes and Noble CEO, to be its new CEO. Lynch was the executive behind the Nook, and was chosen to shepherd a new initiative that will help Savant reach out of the luxury market and into the common home. The company hopes to leverage Lynch’s experience with the mass market to help get their new products into stores and homes quickly. According to MarketsandMarkets, the value of home automation and controls market is projected to grow to $48.0B by 2018 from $19.1B in 2012, so the hire comes at a crucial time in the history of the smart home. Founder and CEO of Savant Systems Robert Madonna will remain as Chairman. He explained that while the focus of the company has been in high-end homes, it’s time to include the average Joe’s abode. Madonna states:
“We have always strived to take the complexity out of the smart home, offering the best technology and the highest-quality products. We’ve established leadership in the high-end residential segment, and will offer the same Savant quality experience to create smart homes in the broader market.”
Savant had already introduced a sub-$1000 starter system at this year’s CEDIA show–pretty breaking news for the home automation market, which can costs upwards of $10K (and way more on really tricked-out homes) to install. Given Savant’s already tight relationship with Apple, we can only speculate what this means for the tech giant’s smart-home initiative. Maybe our question posed earlier this month–Where the heck is the Apple smart home?–will be answered soon. Perhaps it’s quietly coming to fruition behind closed doors. Only time will tell.
Via: [Business Wire]