Qualcomm’s 4k chip, the Snapdragon 802, which the company announced only last month at the Consumer Electronics Show, died with not so much as a whimper as the company quietly announced it’s untimely passing yesterday in a shrug of an announcement on the OnQ blog entitled “Snapdragon 802 Processor Update.” It’s no mistake the announcement was released on Friday, Valentine’s day, of a three-day weekend.
Some journalists are speculating that Snapdragon’s death is due to the fact that Qualcomm is having problems with the silicon. Some might question whether the Snapdragon was simply vaporware. Qualcomm, however, sites a lack of demand for 4K chips for smart TV. Here is what they said:
Qualcomm Technologies, Inc. has decided not to commercialize the recently announced Snapdragon 802 processor as the overall demand for processors uniquely designed for smart TVs has proven to be smaller than anticipated. This decision is specific to the Snapdragon 802 processor and does not affect other products we are currently shipping in this segment.
They made such a big to-do at CES, the 4k Chip sounded like the coolest thing to happen to smart TV “including seamless decoding of Ultra HD video content, rich user interfaces, and console-quality gaming. Its high performance, power-efficient design enables the Snapdragon 802 processor to deliver advanced, concurrent use cases, such as playing an online game while video conferencing; browsing the web while streaming a movie; simultaneously playing back up to four HD videos on the same TV; or sharing with your friends and family by sending wirelessly to other connected mobile devices.”
We’ll see what the company has to say after the long weekend and report back!