Ultra HD TV prices plummeting

Sections: TVs, Video

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In January, I wrote a piece for Dealerscope, a magazine for electronics retailers, about the developing market for Ultra HD TVs at CES. I’m not one to quote myself, but I’ll do it in this case:

The sense of urgency surrounding Ultra HD in the CE industry is palpable: We’re in a race to find that desired, lucrative sweet spot between high profit margins and ubiquitous content. And time is quickly running out.

After scouring the web for prices this morning, that time for the TV industry is really getting short. Prices are spiraling downward.

Now, as a consumer, you could probably care less if TV manufacturers and retailers suffer because of rapidly declining Ultra HD TV prices. Additionally, as a consumer, you should be aware that Ultra HD TV standards are still being developed, and that there isn’t much native Ultra HD content available, and different Ultra HD TVs upscale 1080p HDTV content with varying effectiveness. In other words, this is far from a mature technology. Many observers would argue it’s not ready for prime time.

But what if you really wanted to buy one of these sets? Well, there’s good news if you do: they’re growing less expensive seemingly by the day.

Here’s a roundup of the best prices available. All prices are accurate as of February 24, 2014. We’ll spare you the $25K ultra-large screens and keep it to models under $5,000.

One thing we found is that dealer Abe’s of Maine has the best prices on many models.


Sony XBR-55X900A

Sony XBR-55X900A

Sony XBR-55X900A. List: $4,999. Lowest price we found: $2,879 from Abe’s of Maine.
Sony XBR-55X850A. List: $4,499. Lowest price we found: $2,579 from Abe’s of Maine.
Samsung UN55F9000AF. List: $5,999. Lowest price we found: $2,459 from Abe’s of Maine.
LG 55LA9700. List: $4,499. Lowest price we found: $2,739 from Abe’s of Maine.
LG 55LA9650. List: $3,499. Lowest price we found: $2,359 from Abe’s of Maine.

Toshiba 58L9300U. List: $5,999. Lowest price we found: $2,357 from Rakuten.

Sony XBR-65X900A. List: $6,999. Lowest price we found: $3,999 from Abe’s of Maine.
Sony XBR-65X850A. List: $6,499. Lowest price we found: $4,498 from numerous retailers. Here’s a link to Adorama, for example.
Samsung UN65F9000AF. List: $7,499. Lowest price we found: $3,609 from Abe’s of Maine.

LG 65LA9700

LG 65LA9700

LG 65LA9700. List: $6,499. Lowest price we found: $4,089 from Abe’s of Maine.
LG 65LA9650. List: $4,999. Lowest price we found: $3,509 from Abe’s of Maine.
Panasonic TC-L65WT600. List: $5,999. Lowest price we found: $4,999 from Best Buy.
Toshiba 65L9300U. List: $9,999. Lowest price we found: $3,999 on Rakuten.

Sharp LC-70UD1U. List: $7,499. Lowest price we found: $4,249 from Abe’s of Maine.

A final note: You’ll see much better prices on Ultra HD TVs from a brand called Seiki. Based on the opinions we’ve seen and heard, we can’t recommend these sets to you. But if you’re adventurous, feel free.

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  • Maya Gleyzer

    You need to shop at different stores. I bought a Hisense 55″ 4K from COSTCO for $1599.00 and it is FANTASTIC. My whole family loves it.

  • Rick

    You are doing a disservice to the industry when you are propagating prices that are not legit. Abe’s, according to my distributor, has been blacklisted by LG for their pricing. They either can’t get the product or, if purchased from them, would not be covered by mfr warranty. Please verify your sourcing! Anybody can put anything on a website, but can they back it up!

  • RLM

    I agree with what Rick mentioned.

    Listing larger pricing differences between MSRP and online mass sellers not only does not show the correct picture of prices coming down, but unfortunately exacerbates the downhill of brick and mortar local AV stores that should be in the best position to demo and explain AV equipment, especially important for expensive hi-end equipment that should be correctly seen.

    It also perpetuates the approach of having an AV local store invest their time and knowledge in demo the equipment and then turn around and order on the cheap online mass sellers to save a few dollars, or worst, buying the set from online services without even seeing it to evaluate and compare the quality of the image.

    I suggest to rewrite the piece based on MSRP price reductions, comparing apples to apples models from the same manufacturer, and if needed, show local store pricing, not Internet mass sellers, that often have complicated/restrictive return policies and unsupported warranties, which eventually may represent an important dollar loss for the buyer, and that should be put in the equation to evaluate price comparisons and risks before a purchase is done.

    Best Regards,

    Rodolfo La Maestra