If you’re like me and you feel like your invitation to the “going green” party got lost in the mail, our friends at Lutron have a campaign tailor-made for the energy-saving Luddites out there. The company is launching a program dedicated to educating the public about the benefits of using dimmers, sensors, appliance controls, and automated shading systems, in the hopes that once their energy-saving awareness program kicks in, every household in the United States will replace at least two light switches with dimmers.
Lutron has taken their show on the road with the Mobile Experience Center (MXC) tour, which will continue into 2011 with stops in Orlando, Dallas/Fort Worth, Phoenix, Las Vegas, Southern California, parts of New Mexico, Denver, Kansas City, and St. Louis. The MXC gives visitors first-hand experience with Lutron’s wide range of energy-saving products.
In addition to the MXC, look for 30-second Lutron commercials on Home and Garden Television and Do It Yourself Networks. These spots will feature Lutron’s new C·L and eco-dim collections. To supplement the TV spots, Lutron has also unveiled a new website dedicated to energy-saving awareness: www.lutronsavesenergy.com.
As an incentive for folks to get serious about saving energy, Lutron is also launching a contest featuring a $25,000 home theater as the grand prize. For more information about the contest visit www.smarttodim.com.
To learn more about Lutron’s products visit Lutron or call 610.282.3800.