Starting today, there are more than 150 of our most important films online on the Hulu Plus subscription service. Over the coming months, that number will swell to more than 800 films. For the true cinephile, this should be a dream come true. On Hulu Plus, you’ll find everything in our library, from Academy Award winners to many of the most famous films by art-house superstars like Ingmar Bergman, Akira Kurosawa, and Federico Fellini to films so rare that they have never been seen in the U.S. in any medium. Some of these lost gems have been so hard to see that even most of the Criterion staff will see them for the first time only when they go live on Hulu Plus! Each month, we’ll be highlighting a mix of programs, centered on themes, directors, actors, and other creative artists, as well as celebrity picks, and mixing them with deep cuts from the catalog that will be unknown to all but the most prominent cinephiles in the world.
This is great news for people who want to check out the movies before laying down the $20-40 for a Criterion disc without seeng the movie, and for people who never would have tried arthouse cinema otherwise. While a bunch of existing Criterion fans wonder why anyone who would like these films would want to subject themselves to comparably low quality streaming, this deal isn’t for them. It’s for the people who don’t know they want to be Criterion customers, and most importantly, to provide a steady revenue stream into Criterion. Since the studios stopped licensing them the big titles, and most of the extras were licensed out, Criterion stopped getting those big bump titles that helped finance the little ones. With the streaming deal on Hulu, this is a new influx of cash that will help support their core mission: better restorations and more bonus materials.
Now where’s that Cool As Ice, Criterion?
Via: [Criterion Collection]
(Image via: [Fake Criterions])