“[A]s the media landscape continues to evolve, we think it’s time our vision of entertainment management grows as well,” said SageTV in a statement. “By teaming up with Google, we believe our ideas will reach an even larger audience of users worldwide on many different products, platforms and services.”
If I had to guess, Google has figured out that the current Google TV box isn’t really what most people are looking for, and that the real money is in the ever-expanding Smart TV and the lucrative cable box cloud marketplace. Cable box and DVR services are moving toward a central distribution point server in the house, with apps on televisions, Blu-ray players, game consoles, or just small receiver boxes acting as the point of interface. Hard drives are going the way of the dodo as they’re an expensive piece at manufacture and prone to failure. SageTV can provide a ready-made, tested, and well-loved platform to give their box purpose that can be ported and put into production quickly and let Google try to snag the contracts for these new kinds of boxes from more traditional manufacturers like Motorola or Scientific Atlanta. I wouldn’t be surprised to see them try to make a big splash with Google TV 2.0 at next year’s CES.