Sony Bolsters 3D for Bravia Owners

One big roadblock to 3D adoption is content. A few cable channels and a handful of 3D Blu-rays makes for limited viewing. Sony aims to change that and bolster acceptance by creating “3D Experience,” a free-of-charge on-demand streaming service.

3D Experience is already available to owners of Bravia LCD TVs. Sony hopes to expand its offering to homes with Blu-ray Disc players and HTiB systems. The initial launch includes five countries, including the U.S., Canada, U.K., Germany, and France.

Wimbledon 2011 is among the first programming in 3D. To date there are about 30 different titles and that volume increases each week. 3D Experience includes a range of 3D clips and trial content from a wide variety of genres such as movies, sports, and documentaries. Content providers include Sony Pictures, ESPN 3D, and 3Net, a collaboration between Sony, Discovery, and IMAX. In addition to Wimbledon, sports fans can expect highlights from the FIFA 2011 Women’s World Cup Germany and other events.

All 2011 models of 3D capable Bravia with “Bravia Internet Video” are able to access 3D Experience. Sony recommends an internet connection speed of 10 Mbps or higher for best performance.

Find out more about Sony Bravia 3D TVs.