AT&T has dropped ESPN 3D from their cable system, citing lack of interest. Unlike Comcast and DirectTV, who loss-leadered the channel to build interest in 3D programming, AT&T chose to charge a $10 subscription fee, which certainly didn’t help matters
“We’re always listening to customers and working to make sure we’re delivering the channels they want, while keeping costs down. The price tag for ESPN 3D was too high, especially considering the low demand we’ve seen from customers. We’ve decided not to renew our agreement for ESPN 3D. For our customers who subscribe to the U-verse 3D Technology package, it will be automatically removed from their bills and any charges after the channel has been removed will be credited.”
ESPN is already one of the most expensive basic cable channels on the system based on the “per customer” fee that cable companies pay back to the network, but it’s also one of the most popular, it’s likely that even many owners of 3D televisions weren’t too eager to cough up $120 a year to beta test 3D camera systems that are still in their infancy.