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AT&T U-Verse Drops ESPN 3D

Sections: 3D, TVs, Video

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AT&T has dropped ESPN 3D from their cable system, citing lack of interest. Unlike Comcast and DirectTV, who loss-leadered the channel to build interest in 3D programming, AT&T chose to charge a $10 subscription fee, which certainly didn’t help matters

“We’re always listening to customers and working to make sure we’re delivering the channels they want, while keeping costs down. The price tag for ESPN 3D was too high, especially considering the low demand we’ve seen from customers. We’ve decided not to renew our agreement for ESPN 3D. For our customers who subscribe to the U-verse 3D Technology package, it will be automatically removed from their bills and any charges after the channel has been removed will be credited.”

ESPN is already one of the most expensive basic cable channels on the system based on the “per customer” fee that cable companies pay back to the network, but it’s also one of the most popular, it’s likely that even many owners of 3D televisions weren’t too eager to cough up $120 a year to beta test 3D camera systems that are still in their infancy.

Via: [TVPredictions]

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  • thefeds

    The customer is always right, wrong…

    If you like being treated like a second class citizen/ customer, ATT is the provider for you.

    If you only desire to speak to automated telephone support, ATT is the provider for you.

    If you enjoy the inablility to settle any sort of dispute whatsoever, ATT is the provider for you.

    If you're enamored by offensive and threatening business letters, ATT is the provider for you.

    God forbid you should decide to upgrade your services with them because they'll continue charging you for both the old services and new ones.

    After 6 prision-like years of services (if you know what i mean), I'm sending it all back. Good riddance.

    ATT, this is my last act as a paying customer, and it's only befitting that I let everyone know how wonderful you are!

    Regards,

    Hope ATT fires you Dimitrious from Sales, Service and Billing (phone click)