Comcast to Netflix: “Thanks But No Thanks”

Sections: Streaming, Video

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Remember the story from Wednesday about Netflix’s desire to enter new homes through backdoor agreements with cable providers? Yeah, it didn’t take that long for the Big Daddy of cable companies, Comcast, to put a stone cold kibosh on that one. The New York Time’s Media Decoder blog has the scoop:

Comcast, the country’s largest cable company, says it has no interest in offering Netflix to its Xfinity subscribers regardless of whether it’s in the form of an on-demand service or a billing partnership.

“We have no plans to offer access to Netflix to our customers through our Xfinity TV service, no matter what device,” the trade publication Fierce Cable quoted a Comcast spokeswoman, Alana Davis, as saying on Wednesday.

This isn’t terribly surprising, given Comcast’s Netflixesque Streampix service, but without Comcast onboard, the House that Hastings Built is facing an uphill battle trying to crawl in bed with the cable companies. And given Verizon’s recent deal with Redbox, I think it’s safe to say we can scratch FiOS off the list of Netflix’s potential clients.

It’s a seriously weird discussion to be having, at any rate. With all the talk of cutting the cord, this trend of streaming video services marrying themselves to cable providers seems backwards to me, but perhaps it reveals, more than anything, the amount of capital and control cable providers still have, despite the amount of customer dissatisfaction. Given all the talk of how cable is the past and streaming (combined with over-the-air) is the future, a casual observer might think cable providers would be champing at the bit to latch onto a deal with Netflix. For whatever reason, at least with Comcast, that obviously isn’t the case.

Via: [Media Decoder]

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