Sales of 3D HDTVs Increase, But Percentages Remain Low

From our sister site Dealerscope:

While sales of 3D TVs grew 74 percent in the first quarter, the technology still accounts for only 11 percent of all flat-panel sales. That’s according to a survey released Monday by NPD Group.

In addition, according to NPD’s 3D 360 Monitor survey, of those who plan to purchase a 3D TV in the future, only 14 percent consider 3D a “must have” feature, while 68 percent call it “a nice feature to have they may use in the future.”

Here’s one other interesting tidbit from the report:

Content availability as an adoption inhibitor is waning, though the absence of a nationwide 3D network or channel makes it difficult for consumers to plan 3D viewing. Among consumers not interested in 3D TV, 14 percent say content availability is a purchase inhibitor, down from 21 percent in May 2011.

In addition to the report, NPD Group Director of Industry Analysis Ben Arnold posted a blog today about the importance of content in the evolution of 3D. Definitely worth a read.

Via: [Dealerscope]