Dish Network’s New dishNET Broadband Internet Service Launches at Cowboy Maloney’s Electric City

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Jackson, Mississippi, probably isn’t the first place you think of in terms of technological epicenters, but Cowboy Maloney’s Electric City has been home to the launches of U.S. DirecTV and Sirius, and late last week it was the site of the launch of Dish Network’s new satellite-based broadband internet service, dishNET.

Our sister site Dealerscope has the story:

John Maloney  of Cowboy Maloney’s Electric City believes the new DISHnet broadband service — aimed at underserved and rural consumers — that he and his brothers launched this week at their Jackson, Miss., retailer will help draw new customers.

“There are millions of underserved customers who need this, so it’s a big opportunity for independent dealers,” [DISH CEO Joe] Clayton said. “The costs are low, so it shouldn’t be a hard sell. It’s a ready-made market that has a need.”

Maloney explained that outside of the Jackson area, many of the consumers his 12 stores serve are in rural markets that could use high-speed broadband. The service will particularly appeal to a younger clientele, he said (although the latency of the satellite service is not ideal for online gaming).

“This will help attract a new customer, a younger customer,” Maloney said. “It will also be a good recurring revenue stream down the road.”

When bundled with the DISH TV service, DISHnet will be priced at $39.99 per month for 5GB anytime data, 5GB bonus data, and 5mbps download and 1mbps upload speeds; $49.99 per month for 10GB anytime data, 10GB bonus data, and up to 10mbps download and 1 mbps upload speeds; and $69.99 per month for 15GB anytime data, 15GB bonus data, and up to 10mbps download and 2mbps upload speeds. The service includes data caps.

Read more at: [Dealerscope — Cowboy Maloney’s: DISHnet Will Draw New Customers]

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