Mitsubishi Kills Rear-Projection TV Line

Sections: 3D, TVs

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It’s a sad day for people who are willing to sacrifice thin-ness for more screen real estate, because Mitsubishi has decided to end production of their rear-projection DLP lines. When you talk about money per square inch of screen, those sets simply could not be beaten, and they never cheaped out on the quality either.

This decision has been an extremely difficult one as it deeply impacts our loyal employee, customers, dealers and vendors. But the introduction of our competitors larger flat panel products and, more important, the severe price competition across the industry, has made it increasingly difficult to remain profitable. We can no longer sustain our business in its current form. Therefore, we’ll no longer manufacture and sell our DLP rear projection televisions in the US. We’ll focus our US operations exclusively on our professional grade visual solutions products, including projectors, printers, data wall products and display monitors. Our existing customer relations and parts and services departments will remain in place along with existing authorized service centers.”

Mitsubishi will continue their projectors and professional products, so fans withe adequate throw distances will continue to be able to enjoy their products. I will say that the small dealings I had with Mitsubishi’s customer service department were excellent. They went above and beyond, and it’s a real shame that I can’t buy my next TV from them. In the meantime, existing customers can feel safe knowing they’ll be supported in the future.

RIP RPTV. We’ll miss you.

Via: [CEPro]

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  • Steve

    Good bye. C-ya! Anybody in the custom audio/video business knows that Mitsubishi held on to their old, outdated technology for way too long. Did you know Mitsubishi was one of the first companies to bring flat panels to the United States. Oh, yes, they had a “wonderful” 40″ non-HD 4:3 plasma display over here in for sale way back in 1995 or 1996. They got slammed, because the panels weren’t even HD, and they were 4:3, so they gave up and went back to being the “big screen company” (with enormous plastic boxes). Many talented people left Mitsubishi in the 90’s, and they lost touch with their dealer and service networks across the US. They became a weak company in the consumer video business and sold their crap to rent-a-centers to people who aren’t interested in anything resembling cutting edge technology…

  • Jeff Kleist

    The same outdated technology that’s being installed in every movie theater around the world my friend :) I’ll agree that the marketing side of things wasn’t the best for them, but you should really look at a modern RPTV before you dismiss them. The only real problem was that the public decided they wanted to hang TVs from the wall and sit 10+ feet away from them, and that anything more than a few inches thick was “big and bulky”

  • Steve

    People now days want either a large flat panel, if they have a small “theater” system, or a projection system. The 80’s and 90’s both called and said they wanted their box TV’s back.
    Seriously, though, there was lots of problems with Mitsubishi Consumer Electronics. I worked there in SoCal and in Atlanta. They just didn’t “get it”.

  • Jeff Kleist

    Don’t disagree on the management/marketing ends like I said

    Slim DLPs have been the norm for quite some time. My 56″ has well under my old 27″‘s footprint in terms of depth. Things changed a lot for RPTV after 2006 or so.

  • Steve

    I definitely do NOT disagree that they had an excellent picture, but they took up way too much space in today’s customers’ homes. You have to have a dedicated piece of furniture for the television, which isn’t the trend.
    I was walking through Target a couple weeks ago, and they had a cheapo LCD on sale. The thing was 4-5″ deep, making it look really cheap and clunky. I’ve been in the A/V business since 1984, and nobody associated with the customer audio/video world is buying these. Like I said, Mitsubishi’s largest dealer the past couple years is Rent-a-Center…