Fox Debuts Live Sign Language Translation for Ice Age: Continental Drift 3D

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Closed captions and subtitles are usually the way that hearing-impaired viewers get to enjoy movies, but what about kids, who may have trouble keeping up with the reading speed until later in life? Fox thinks it’s found the solution. Using the picture in picture feature of Blu-ray, a “live” sign language interpretation of the movie:

“I think it’s an amazing idea, and I’m wondering why it hasn’t happened earlier,” said de Sève, who designed a majority of the characters in the “Ice Age” universe. “I think this should be the industry standard.”

He’s talking about Fox’s “Sign Along Mode,” a picture-in-picture option that includes actors, including Sean Berdy from “Switched at Birth,” interpreting the dialogue using American Sign Language. Fox worked with the Greater Los Angeles Agency on Deafness (GLAD) on technical aspects of the feature and talent recommendations, according to Jennifer Chai, SVP of North American brand marketing and strategy for Fox.

Fox was also one of the first studios to include Descriptive Video Service for the blind on their Blu-rays, with titles like Sunshine. As a teenager, I had a blind friend that I took to the movies with me, and I would describe to him what was going on on-screen. It’s really great that the additional bandwidth and breathing room that Blu-ray offers has opened up these kinds of opportunities to individuals and families to enjoy movies together.

Via: [Home Media Magazine]

Ice Age: Continental Drift (3D Combo Pack) [Blu-ray]

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