TechnologyTell

Verizon Patents DVR Tech that Spies on You for Better Ad Targeting

Sections: Video

3
Print Friendly

Here we go again. First there was the outcry over the integrated cameras and microphones in Samsung’s new smart TVs, which turned out to be much ado about nothing. Then came news that Intel was kicking around the idea of using facial recognition to see exactly who was watching what on the interwebs, which was really more of a conceptual scare, because Intel didn’t have the content to back it up.

This? This is a little more scary. Apparently Verizon has filed a patent for a DVD with a built-in camera and mic to monitor what’s going in on the living room and deliver appropriate ads. And the examples of the sorts of ads that could be served up in response to sights and sounds from the environment:

Verizon gives two examples of the context-sensitive DVR’s use in a couple’s living room: sounds of arguing prompt ads for marriage counseling, while sounds of “cuddling” prompts ads for contraceptives.

I repeat:

Via: [Ars Technica]

3
Print Friendly

3 Comments

  1. Can I get the patent number please? I’ve seen about a thousand articles on this very topic, none of which gave the patent number. If we are to verify this information, we will be needing the patent number.

    Cam
  2. Linkies for you!

    http://appft1.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=1&f=G&l=50&co1=AND&d=PG01&s1=20120304206&OS=20120304206&RS=20120304206

    Dennis Burger
    • Thank you!

      Cam