Via CustomRetailer comes this breaking news:
A pair of industry veterans have announced the launch of a brand new brand and business model called TDG Audio. Daniel Kippycash and Alex Chiou are the principals of the venture, which is dedicated to the custom integration channel.
The initial product line, featuring in-ceiling speakers and multi-channel amplifiers, will be exhibited at International CES next month, in the Venetian (suite 29-128.) More product lines are to come, including in-wall speakers, LCR speaker systems, outdoor speakers, soundbars and more.
“We felt the timing was right for a new brand dedicated to the custom channel and with a business model unlike anything our industry has seen before,” Kippycash said in a statement. “It goes without saying that you need to have outstanding products, service, value and profit margins. But this is where TDG Audio begins. Our business model has been created to be serious business partners with our dealers and our independent representative partners.”
The big change from standard business models is that every dealer and representative will own shares in the company. TDG Audio will also be sold in “a very restrictive distribution channel,” with no internet or mass market retailer sales.
Continue reading at: [CustomRetailer]
This is definitely an interesting move in today’s market, and many of you may be wondering why — why avoid internet sales and retail when the custom market is in a bit of a slump at the moment. And with Amazon horning in on the custom installation space, the actual professionals — the reputable, knowledgeable installers, who we can trust with complicated AV installs — could certainly use a bit of a boost at the moment.