Netflix Launches “SuperHD” and 3D Streams

Sections: 3D, Streaming

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Netflix is pushing cable companies hard to join their OpenConnect alliance, which allows more efficient use of infrastructure by allowing ISPs to dictate which parts of their networks are the entry point for Netflix video. They’ve upped the ante today with their new SuperHD (7MBps+) and 3D (12Mbps) streams, which thus far only CableVision and Google Fibre are looking to officially support among the major players.

“Leading-edge ISPs around the world such as Cablevision, Virgin Media, British Telecom, Telmex, Telus, TDC, GVT, among many others, are already participating in Open Connect to provide the highest-possible quality Netflix service to consumers,” said Netflix Chief Executive Officer Reed Hastings. “Our goal is to have all of our members served by Open Connect as soon as possible.”

“Optimum is committed to providing the highest-quality TV, phone and Internet to our customers, and our new partnership with Netflix supports this critical objective,” said James L. Dolan, president and CEO of Cablevision, the most recent major provider to join Open Connect. “With Open Connect, we are establishing a direct local connection with Netflix that delivers a higher-quality Netflix viewing experience for Optimum customers than Verizon or AT&T can provide, including access to new Netflix Super HD and 3D TV shows and movies.”

New titles in 3D include a host of documentaries, and some theatrical features as well. One would assume that their new alliance with Disney, who has been quite aggressive in the 3D market, will lead to some hefty new offerings in the coming months.

In the U.S., Netflix is also for the first time offering a small number of titles streaming in 3D through Open Connect partners. Available for 3D viewing are, among other titles, the action fantasy drama “Immortals,” Red Bull Media House’s snowboarding documentary “The Art of Flight,” and a number of titles from the Discovery/Sony/Imax joint venture 3net Studios – including the native, original 3D series “African Wild,” “Scary Tales,” and “Live Fire.” Depending on member demand, Netflix will consider adding 3D titles and expanding availability to international markets.

You can find out if your ISP is on board at

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