Most of the 4K TVs coming to market in the 84-to-85-inch range are selling for a hefty $17-$25K, but Samsung has announced preorders will begin by the end of this month for the S9, a 4K UltraHD TV that clocks in at a jaw-dropping $39,999. Housed in the new Easel style frame, and winner of the CES Best of Innovation Award, the S9 is the flagship in a new generation of televisions, and its safe to say that style is a huge part of the appeal here. The Samsung S9 itself comes at 85 inches, but Samsung plans to expand the line to over 100 in the near future.
4K is expensive, period, and it’s going to remain so for the next 5-6 years at least. Very few people remember that HDTV was the same way 20 years ago, but one thing we can say for sure is that none of the early HD sets looked anythin like this. Of course, we’re also running into the same chicken-and-egg problem with sufficiently high-resolution content, and while companies like Sony are making inroads into content delivery systems, until there’s an industry standard, and TVs readily available under $5000, the format isn’t going to begin to take off with the masses.
Make no mistake, though: Samsung knows that, and has designed a TV that’s equal parts tech and sculpture, and intended for the homes of the very wealthy and commercial installations.
Our own Dennis Burger was at the NYC event today where the S9 was officially detailed and priced. He’ll be bringing us more details when he’s back home tomorrow.