Sharp Launches 70-inch THX Certified 4K TV at CE Week

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Our colleague Nancy Klosek of Dealerscope delivers the news that the new $7,999.99 Sharp 70-inch LC-70UD1U Aquos LED TV we first told you about last month — the first 4K Ultra HD display of its size, and the first to carry THX certification — made its official US debut at CE Week this week:

Sharp 70-inch LC-70UD1U Aquos LED TV at CE WeekJohn Herrington, president of Sharp Electronics Marketing Co. of America, said that the THX certification and the screen size were two distinguishing features that set the model apart from competition, adding that a third difference was the TV’s advanced upscaling technology. The set uses a dual-core processor that is said to fine-tune the original signal; then, the upscaler analyzes and interpolates content to yield a 4K (3840×2160) image.

The set was awarded THX certification after it was found by THX to meet its standards of picture accuracy. It has pre-calibrated THX Movie and Bright Room Movie modes built in.  Eric Gemmer, senior video engineer at THX, explained that these modes had been tweaked in the set “for the least amount of processing and the most accurate picture, for a one-button solution at home.”

According to Jim Sanduski, Sharp’s vice president of strategic marketing, a good deal of attention was also paid to the audio performance of the set as well. The six-speaker, 35-watt system is front-facing; it includes separate mid-range and tweeters, along with Sharp’s DuoBass dual subwoofer system.

Nancy also gives a great overview of the LC-70UD1U’s connectivity features, mobile device compatibility, and 3D performance at the source story, so head over to Dealerscope for the full scoop.

Read [Dealerscope: Sharp Launches 70-inch UHD TV at CE Week]

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