The folks from Paradigm — whom you guys know I love to itty-bitty pieces — have just made me love them a little more with a newly relaunched consumer website. Not only does it look better, but it also makes information easier to find. And I like me some information.
Over the past few months, I’ve been searching for a new reference speaker system to replace my awesomely-flat-but-boxy (and somewhat positionally-challenged) Infinity Interlude IL40 towers. The search eventually led me to Paradigm’s incredible Studio 100 towers with a Studio CC-590 center (review coming soon. Ish). But oy, navigating Paradigm’s website to come to that conclusion would have been a lot easier if I had only waited a few months.
And apparently Paradigm felt the same:
“We’ve listened to feedback from our customers, dealers, family and friends, and based on that feedback have made some dramatic changes to our Website,” said Justin Bright, Director of Digital Marketing for Paradigm. “The new Paradigm website isn’t just a refresh — it has been re-tooled from top to bottom. Navigation is easy and consistent, finding a local dealer is more intuitive, and with emphasis on high-resolution photography, the overall look and feel is simply stunning.”
In addition to the easier navigation, Paradigm has made it quicker and simpler to find just the sort of speakers you’re looking for by listing MSRPs on each product page, and breaking its offerings into four distinct and easily navigable categories:
- Signature Collection: As good as it gets! Paradigm’s flagship collection delivers the ultimate in music and home theater performance with stunning aesthetics.
- Reference Collection: Step-up performance. Reference quality sound and style, advanced components and an exceptional performance-to-value relationship.
- Classic Collection: Our affordable audiophile lineup. High-performance products for music and home theater that represent truly exceptional value.
- SHIFT Collection: Legendary Paradigm sound, anywhere. Easy-to-use products with emphasis on portable, wireless and fully-powered speaker solutions.
There’s also a new and easier-to-find link to Paradigm’s Flickr page, which features high-resolution imagery that lets you “see every detail without squinting.” Because squinting sucks.
The new site also features a handy revamped Dealer Locator that lets you narrow down product offerings by collection, and a new Social tab that provides easier access to Paradigm’s Facebook, Twitter, Blogger, and YouTube pages. The old, separate Paradigm Shift website has also been integrated into the main website, which I think is a smart move.
To find out more about the new website and take it for a test drive yourself, check out paradigm.com/news/website-2013.php.