Best Buy shoppers in the Los Angeles area may have noticed a surprising addition to the electronics displays at local stores. A small black plastic box awaits them with tantalizing electronic features, until of course they actually examine the $99 item’s description:
Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of use.
There is no warrenty [sic] with this piece of crap. If you are dumb enough to buy it you deserve all you get.
The artist behind this prank, who calls himself Plastic Jesus, is sneaking his bogus black boxes onto store shelves as a commentary on consumerism. One of the biggest mysteries, of course, is how he actually managed to get this thing on shelves to begin with, and I’m sure that Best Buy is reviewing security tapes to find out as we speak. I’m sure that this isn’t the last we’ll see of the retail equivalent of Star Trek‘s GNDN (goes nowhere, does nothing) in-jokes, either. I’m really curious, though, to know if this was discovered by a Best Buy employee, or if some customer grabbed it and tried to purchase. Either way, Best Buy has issued a response, posted at Gizmodo:
A few stores were affected and the boxes were removed immediately. We are also flattered that Best Buy is so top of mind for Mr. Plastic Jesus, and are happy that he presumably had the opportunity to witness our expert Blue Shirts and Geek Squad members in action during his visits. Hopefully he also had the chance to check out our fabulous back to school deals.