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LG Drops Price of Its Curved OLED TV… in Korea

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LG 55EA9800 Curved OLED TVWhen Samsung revealed that it’s new KN55S9C curved OLED TC would sell for $8,999 two weeks ago, I think most anyone paying attention to the emerging OLED market assumed that LG would quickly drop the price of its $15,000 55EA9800 to match. In that face of that assumption, LG’s USA vice president John Taylor quickly announced that the 55EA9800 is “a premium product that commands a premium price because of its superior performance and styling. It sells for $14,999.”

Now, mind you, I’m not saying that Mr. Taylor needs to start eating those words now, but he should at least make a trip to the grocery store and stock up on his favorite condiments, because according to a blog post from The Wall Street Journal, the price of LG’s 55-inch Curved OLED display just dropped significantly. If, that is, you’re buying the display in Korea:

Earlier this year, LG Electronics Inc. and Samsung Electronics Co. were racing against each other to bring curved OLED TVs to market. Now they’re rushing to slash prices for the spanking-new TVs—which were selling at $13,000 each—to encourage buyers.

LG said Monday it will cut the prices of its curved OLED TVs for South Korea by nearly 30% to 10,900,000 won ($9,788) from 15,000,000 won previously.

Meanwhile, the will go on sale in Germany starting this week for €8,999, with the rest of Europe receiving the new display sometime in the fourth quarter. €8,999, by the way, translates to roughly $12,000 — close to the midpoint between the price of Samsung’s KN55S9C in the US and the original Korean price of both Samsung and LG’s offerings. Of course, every different market is a completely different beast, so this doesn’t necessarily mean that  a price drop in the US for the 55EA9800 follow. Again, we won’t know until LG makes the announcement, but if I were a market analyst, I would certainly be placing my money on some serious sticker slashing soon.

Via: [The Wall Street Journal's Digits blog]

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