TWICE is reporting that LG is dropping the sticker price for its 55-inch 55LA9700 and 65-inch 65LA9700 by $1,000 and $1,500, respectively, bringing the MSRP of the Ultra HD sets down to $4,999 and $6,499. This follows news from earlier this week that both Sony and Samsung were coming down on the pricing of their 55- and 65-inch 4K models to as low as $3,999. It also follows news of a reduction in price of LG’s Curved OLED displays in South Korea.
John Taylor, LG’s corporate communications VP, said the price cuts were made to “keep LG Ultra HDTVs competitive in the marketplace.”
Then again, it’s debatable whether or not LG’s 4K displays actually are competitive against Sony and Samsung’s offerings, since they’re still $500 to $1,000 more expensive, depending on screen size. Sony’s XBR-55X900A and XBR-65X900A retail for $3,999 and $5,499, whereas Samsung’s UN55F9000 and UN65F9000 retail for $4,499 and $5,999 each.
The TWICE story reports that an unnamed US dealer also confirmed that the price of LG’s 55EA9800 Curved OLED display will also soon drop to $9,999, which is $1,000 more than Samsung’s competitive KN55S9C.
Consumers, of course, are asking whether or not all of these displays are worth the coin, even if that coin is dropping quickly. In the case of Samsung’s KN55S9C, my friend Chris Boylan at Big Picture Big Sound has a hands on report, and concludes that it’s “Not Perfect, But Still Awesome,” citing issues with the multi-view feature and general apathy toward the curvature, although he remained blown away by the incredible black levels and color performance when compared to LED and plasma TVs.
CNET, in the meantime, reports a complete lack of response from Samsung, Sony, LG, Toshiba, and Sharp to requests for review samples of the manufacturers’ 4K “Ultra HD” displays, which isn’t surprising, given that many of them probably don’t perform as well as a good plasma TV.