Magellan SmartGPS Goes Beyond Traditional GPS by Integrating Cloud Technology

Sections: Aftermarket, Infotainment, Navigation

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Magellan SmartGPS

Magellan SmartGPS is designed to completely redefine personal navigation by integrating social, local and mobile content, including Yelp and Foursquare, through Magellan’s cloud-enabled Smart Ecosystem.

LAS VEGAS, NV – GPS maker Magellan has introduced a new way of thinking about GPS technology with its new SmartGPS introduced at CES 2013.

Unlike previous GPS devices for the vehicle that rely on firmware mapping information and only performed traditional navigation functions, the SmartGPS utilizes Magellan’s cloud-based Smart Ecosystem.

“Magellan pioneered the GPS navigation industry, and in today’s socially-driven world, we recognize that consumers want and need a much more comprehensive navigation solution that surpasses what traditional GPS devices and smartphones can offer,” said Peggy Fong, President of MiTAC Digital Corporation. “We engineered our cloud-based Smart Ecosystem and SmartGPS device from the ground up to deliver an innovative SoLoMo experience to consumers who desire discovery, relevance and local awareness combined with navigation. Additionally, the Smart Ecosystem is architected to integrate with automotive infotainment and mobile network service platforms.”

SmartGPS syncs the user’s navigation data, such as favorite places and contacts, with a smartphone or personal computer, and delivers stored and dynamic location-based information to the display that is personalized to the driver’s location.

It gives drivers information information to help consumers discover places and services around them as they driver by integrating social, local and mobile content, including Yelp and Foursquare, through the Smart Ecosystem cloud.

SmartGPS communicates with the cloud to provide a database of constantly-updating, location-relevant social media and navigation content that is automatically pushed to the display.

When not in Wi-Fi range, a Bluetooth connection will automatically connect the SmartGPS to the user’s smartphone each time they are in their vehicle, providing ‘always-on’ connectivity for the user’s in-car navigation experience.

With free iOS and Android smartphone apps especially designed for the SmartGPS, the total-solution SmartGPS experience is truly mobile. Magellan connects the smartphone to the vehicle dashboard, enabling location sync and sharing, hands-free operation and data connectivity.

“SmartGPS combined with our Smart Ecosystem enables the user’s smartphone via our SmartGPS App to be constantly and seamlessly connected to their in-vehicle dash”, said Fong. “This provides a much safer driving experience because it eliminates the need to enter data twice or juggle multiple devices.”

The Magellan SmartGPS will be available in Spring 2013 through Magellan’s consumer electronics and online partners, and is priced at $249.

For more information, visit Magellan by clicking here.

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