Porsche Has Its “Aha” Moment

Sections: Infotainment

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Porsche's Aha integration on-display

Porsche announced it would team with Aha to offer its owners a seamless infotainment experience whether in or out of the car. (Photo courtesy Porsche Cars North America.)

The 2013 International Consumer Electronics Show (CES) has been over for a couple weeks now, and we’re still hearing about cool stuff that came out of the event. The latest being Porsche’s integration of Aha into its infotainment systems.

According to a press release from Porsche, Aha is now offered as a part of the automaker’s Online Services option available on all Porsche models. A venture of Harman, Aha seeks to give drivers a more seamless connectivity experience behind the wheel. As the service explains on its “About Us” page:

So you’re walking to your car, listening to your new favorite song and checking out your favorite Tweets. You unlock the door, get inside, put your phone down and turn on the car radio. You start driving, but you still have that killer song in your head. And you don’t want to miss a Tweet.

This is where Aha comes in. Aha lets you easily access and organize your favorite web content on your phone, then seamlessly integrates the experience with your car. Which means that killer song is now in your dash, so you can keep listening to it right where you left off. And those Tweets? Just turn the dial and have them read to you. It’s as easy as using your car radio. So no matter where you go or what you do, your favorite music, Internet radio and web content is now right at your fingertips.

In a nutshell, it organizes your media and online content streams and allows you to pick up right where you would otherwise have left off when you got in the car. Aha’s seamless nature means it allows you to control your content the same way you would any other infotainment or telematics feature in the car, according to Porsche. Content options include on-demand audio services of all types, from radio stations to audiobooks, ability to read aloud access to social network feeds including Facebook and Twitter, access to traffic and weather reports, personalized restaurant recommendations, and Google point of interest (POI) search capability.

The feature comes at a surprisingly low price, as Porsche options go: just $210.

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