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New In-Dash App Receiver From Alpine Offers Cloud Connection Options

Sections: Aftermarket, Car Audio

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Alpine ICS-X7HD app receiver

Alpine’s ICS-X7HD app receiver can “Mirror” many smartphones.

TORRANCE, CA – Alpine Electronics has introduced a new in-dash app receiver with connectivity options to several cloud-based content sources. The ICS-X7HD is the first of its kind for the company and won an Innovations award in the In-Vehicle Audio category at the 2013 International Consumer Electronics Show (CES) in Las Vegas.

“Alpine is excited to introduce the ICS-X7HD as the company’s first product to serve as a content aggregator of entertainment and information apps,” said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. “The ICS-X7HD paves the way for other products that will bring the vast amount of cloud content into the vehicle in a relevant and safe manner.”

The ICS-X7HD is a mechless AV receiver with a 7-inch WVGA touchscreen. It comes with a built-in HD Radio receiver and advanced Bluetooth Plus with advanced audio streaming, but its strength is its ability to harness cloud-based content.

Apple’s Siri intelligent assistant that helps you get things done just by asking, and the much-anticipated Eyes Free Mode work together in the ICS-X7HD system. Customers with a compatible iPhone running iOS 6 can direct Siri to perform a number of tasks while they safely keep their eyes on the road and their hands on the wheel. To further minimize distraction, Siri takes hands-free functionality even further with an Eyes Free mode which enables you to interact with your iPhone using nothing more than your voice while keeping your device’s screen from lighting up.

Aha by Harman can be launched through the iPhone on the ICS-X7HD. Aha aggregates thousands of apps, giving drivers access to everything from web-based music, news, social media, podcasts, audio books and live weather information, to a customizable “Hungry” and “Hotel” station of nearby restaurants and hotels. Users simply install the free Aha App on their iPhone to access the Aha content. When the iPhone is connected to the ICS-X7HD via USB, the driver can store the phone and enjoy and control Aha directly from the ICS-X7HD.

MirrorLink, the automotive standard developed by the Car Connectivity Consortium, takes the content from compatible smartphones and “mirrors” this information onto the ICS-X7HD’s 7-inch screen. At this point, the phone’s functions are transferred to the ICS-X7HD, for easy control from the dash and allowing the phone to be safely stored away. Phone functions that can be used via MirrorLink include navigation, music streaming and hands-free phone calls.

The ICS-X7HD has a smartphone-like user interface. Familiar operations such as “drag and drop” to move icons on the screen, swipe and slide control of on-screen functions, and animated transitions between functions make it easy to grasp the use of the product. Favorite apps can be quickly accessed with a short press of the Home key, or a press and hold of the Home key brings up all available functions of the ICS-X7HD.

Additional entertainment and information sources accessible on the ICS-X7HD include Pandora internet radio control, SiriusXM compatibility (requires tuner and subscription, sold separately), full music control from an iPod or iPhone, and the App Direct mode for basic control and operation of iPhone apps.

The ICS-X7HD will be available at authorized Alpine retailers in March with a $599.95 retail price. For more information, visit www.alpine-usa.com.

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