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Cool Electronics- CUE Bosch

Sections: Infotainment

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At last year’s New York International Auto Show, I had some time with a GM representative who had a CUE demo unit on display.  It wasn’t installed in a vehicle.  But the Caddy’s headlights (ATS) on the show floor behind me were looking at CUE like it was ripe for the taking.  But most people don’t know that the people behind CUE are Bosch- the main supplier.

Sounds good to me- they make great power tools and dishwashers.  However, they aren’t really known in the smartphone segment, and clearly that is where CUE is meant to ‘compete.’  To have a near seamless smartphone transition from the phone screen to the dashboard.

Near seamless.  It is not MirrorLink www.mirrorlink.com  On the other hand, perhaps a little differentiation from the smartphone screen to vehicle screen is a good thing.  After all, I don’t need my camera and Fruit Ninja apps up on my dash.  Only a select handful.

CUE (Cadillac User Experience) could be the way to fly.  Some have said the system is slow to react, but Bosch and GM are working on a fix.  GM is banking on it.  And I think I just might put my money where my mouth is and get something with CUE for the long haul.  Watch this space…

Hat Tip to Driving the Nation for this excellent CUE video: http://www.drivingthenation.com/?p=7709

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