We are not intentionally giving JVC mass amounts of love. It just seems that JVC Mobile’s marketing manager / heavy metal god, Chad Vogelsong, is dropping a lot of stuff at us. All at once. The brand has some innovative products, especially when it comes to MirrorLink. And what better way to promote the use of those products than through a series of viral videos and the band using them action. Check out the release below for the rest of the scoop and tune in here www.egotv.com/turnmeon
LOS ANGELES – February 20, 2013 – JVC Mobile Entertainment (www.mobile.jvc.com), a leading developer and manufacturer of sophisticated mobile, audio, and video products, announced today the release of the third and final episode of the “TURN ME ON: THE ROAD / HALESTORM ” campaign to promote JVC In-Dash Multimedia and Navigation receivers. The final installment of the HALESTORM ROCKUMENTARY is appropriately titled “Here’s To Us” – featuring the smash hit single “Here’s to Us.” Episode 3 captures Halestorm as they round out their 2012 US Tour and reflects on the biggest year of their career to date.
With the inception of the TURN ME ON franchise back in 2008, JVC Mobile completely rethought its marketing strategy by dedicating the majority of its marketing and media budget to a groundbreaking online viral video featuring artists like Josh Todd from Buckcherry, Jacoby Shaddix from Papa Roach, The Charm City Devils, Darling Stilettos, The All-American Rejects, as well as Lita Ford, Candlebox, Puddle of Mudd, and Rev Theory. JVC Mobile Entertainment’s TURN ME ON series, which has garnered over 40 million combined video views and over 2 billion brand impressions, has revolutionized the car audio marketing landscape with this innovative series.
The TURN ME ON: THE ROAD/HALESTORM ROCKUMENTARY took a different course by following Halestorm on their 2012 US tour, in support of their new album, The Strange Case Of…. The new format featured a three-episode roll-out throughout 2012 and 2013. The video series followed Halestorm’s journey through their 2012 tour schedule, starting with pre-tour rehearsals and preparations, and all points in-between, as they hit the road from spring to summer to fall. The creative execution has resulted in a fast-paced “rockumentary” lifestyle video created and directed by TURN ME ON mastermind Danny Klein, with key video and stills captured on a daily basis by renowned music photographer, Rob Fenn. The intensive shoots took place at key on-location stops throughout the year, including exclusive interviews with band members and loyal fans.
Along with rock stars, entertainment, and great music, the viral video series incorporated key interactions with JVC Mobile’s in-car technology. Each video chapter featured JVC Navigation, Multimedia receivers with popular iPhone App integration inside a Ford Shelby GT 500 Supersnake, which serves as the “hero” car throughout the video. Effects will be incorporated to bring these products to life, serving as a reminder that JVC Mobile’s in-car technology is a very integral part of our lives.
“It’s been an amazing year working Halestorm and their road crew, management and label. We couldn’t be happier about their Grammy win – they work so hard and really deserved it. I can’t wait to see what’s next for this band!,” said Chad Vogelsong, General Manager of Marketing for JVC Mobile Entertainment.