Hyundai is the official automotive sponsor of the Academy Awards. Therefore, it will be the brand of official commercial domination. One tease about tonight’s commercials will be some small movies showing off the new Azera luxury sedan. One of the commercials features a family that will show the use of the Hyundai BlueLink infotainment system.
Hyundai is proud to share the spotlight with Hollywood’s biggest names on Oscar Sunday and is excited to introduce the award show’s huge national audience to the all-new Azera,” noted Steve Shannon, vice president of marketing, Hyundai Motor America. “The glamour of the event and its star attendees provides the perfect venue to show off our newest luxury sedan.”
In addition to Hyundai, look for a few select stars to show up at the awards in Fiat 500e electric cars, and GM is cashing in on the Oscar buzz with Chevy Volts and Cadillac ELRs in the house.