Ford Announces OpenXC Fuel Efficiency App Challenge

Sections: Fuel Economy, Telematics

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Personalized Fuel-Efficiency App Challenge promo image

(Image courtesy Ford Motor Company.)

Ford has opened the door to developers who have ideas that may make it easier for drivers to learn how to conserve fuel and further improve their real-world fuel economy. The winning developer will get a fat, $50,000 check.

According to the Ford Personalized Fuel-Efficiency App Challenge’s official page, Ford is challenging developers to come up with the “best mobile or web-based apps that will help customers easily access their personal fuel-economy performance data. With this data, using on-road personalized experiences, customers can share, compare and learn how to optimize their fuel usage.”

The developers must make use of Ford’s OpenXC development platform, which allows an android device to read and translate data from the car’s internal network, facilitating the development of what Ford calls “vehicle-aware applications.”

In remarks at the New York International Auto Show this week, Ford Executive Vice President of Global Marketing, Sales and Service, and Lincoln, Jim Farley said, “We now have a torrent of ‘best-in-class’ claims hitting consumers from all sides, and it’s starting to become noise. We are seeing more and more confusion as consumers try to make informed decisions. Given the connectivity in our cars and the proliferation of mobile devices, we have the opportunity to give consumers better and more relevant data to understand what they can expect in on-the-road fuel economy performance.

“We need to help customers understand the concept of personal fuel economy – based on their own individualized experiences – and give them tools to see, learn and act upon all the information available to know what to expect, how to improve, and even offer guidance in their shopping process,” Farley added.

Submissions to the Fuel Efficiency App Challenge will formally open Wednesday, April 4. The public will get a chance to vote for its favorite app starting August 8, the same day Ford will begin judging all submissions. Voting and judging is scheduled to end August 22, with winners to be announced August 28.

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  • Ronald Kramer

    Open letter to Ford:

    I thought my 2013 C-MAX would be a Prius Killer? NOT! As a returning Ford buyer I feel deceived. I want to support US companies and US jobs. What was Ford thinking when they published 47/ 47/47 estimates? Based on the advertised EPA estimates, I would have been ok with low 40’s but 28-33 mpg is not even in the ballpark. This is not an issue about EPA testing standards, but rather an issue about setting false customer expectations in order to promote sales. Ford’s “47MPG” marketing campaign tarnished what should have been the roll out of a truly remarkable vehicle, the CMAX. Real world MPG estimates should have been promoted in the mid-30’s. No one would have questioned those numbers and the CMAX would have received the accolades it deserves. How these MPG estimates made it through Ford corporate is beyond me! Maybe it was the rush to go to market? I have been accused of not knowing how to drive hybrid. For the record, during the last three years I have leased both a 2010 Prius and 2010 Honda Insight Hybrid, and consider myself an experienced hyper-miler. My mileage in the Prius is 50 plus, the Insight is 40 plus. The C-MAX is a well-built car, with extremely inflated EPA estimates. I respectfully request that this matter be investigated as soon as possible. My efforts to deal with this locally and through Ford customer service have frustrated me to no end. The constant response? “You need to learn to how to drive hybrid type of vehicle “. Is there a difference how I drive Prius Hybrid vs. the CMAX hybrid? I think we all know the answer to that. I need someone at Ford to reach out to me and assist in a proactive manner so we can put this matter to rest.

    Ronald Kramer Yankee Ford Customer
    South Portland, Maine