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Kia To Give Customers 3-Month SiriusXM Subscription When Buying Pre-Owned Vehicles Equipped With Satellite Radio

Sections: Car Audio, Infotainment

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Press photo of the 2013 Kia Optima Hybrid

Despite having fewer horsepower than the 2012 model, Kia says the 2013 Optima Hybrid has both better efficiency and performance thanks to the added torque from its more powerful electric motor and battery pack that can store more energy. (Photo courtesy Kia Motors America.)

NEW YORK – Sirius XM Radio and Kia Motors America have announced that Kia dealers will give customers a three-month SiriusXM subscription when buying pre-owned vehicles equipped with satellite radio. Participating Kia dealers join more than 9,000 auto dealers across the country enrolled in the SiriusXM Pre-Owned Vehicle Program.

Customers buying pre-owned vehicles with a factory-equipped satellite radio, regardless of manufacturer, from any Kia dealer participating in the SiriusXM Pre-Owned Vehicle Program will automatically receive a three-month SiriusXM subscription offering commercial-free music, premier sports talk and live events, comedy, news, and exclusive talk and entertainment.

“We are very excited to add Kia dealers to our growing list of dealerships across the country participating in the SiriusXM Pre-Owned Vehicle Program,” said Joe Verbrugge , Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM. “We look forward to working with Kia dealers to demonstrate our wide array of entertainment options for their pre-owned vehicle customers and make the buying experience better than ever.”

“SiriusXM’s unique combination of commercial-free music, unparalleled sports events, and exclusive entertainment has been a popular feature for customers buying new Kia vehicles,” said Adam Perlow , Executive Director of Retail Sales for Kia Motors America, Inc. “We are pleased our dealers will be able to demonstrate SiriusXM to their pre-owned vehicle customers and the addition of a satellite radio subscription will strengthen the dealer’s ability to offer high-quality vehicles with the latest audio entertainment features and amenities at an incredible value.”

For more information on SiriusXM, visit www.siriusxm.com.

SOURCE: Sirius XM Radio

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