In car salesman speak, a “closer” is someone who is good at getting a customer to finally agree to a deal. Now, GMC is introducing a mobile app called SalesAssistant, which you might think of as a digital closer.
According to a press release from GMC, the app is designed to “streamline and speed transactions” while providing a more interactive experience for customers. It allows for quick browsing of dealer inventory, vehicle specs, option packages, incentives, and payment estimates. The app is downloadable only by GMC sales professionals with Andriod 3.1 or newer or iOS 5.0 or newer tablet devices.
General Motors dealer sales solutions manager Tom Wdowik said, “Developing this app started with our dealers, and we will continue working with them on future updates. They came to us looking for a simple, mobile solution to access incentives and inventory, and we worked with them to tailor every layout and feature around their needs.”
So maybe it really is more of an assistant than a full-on closer. But just like a good closer, the app can play a bit of devil’s advocate, according to the release:
The app’s most notable features resulted from dealer input. For example, each dealership has its own top-selling models, so instead of scrolling through all models in the showroom in alphabetical order, a user can set favorite vehicles to appear most prominently.
We’d take that to mean a salesman could set an Acadia to appear more prominently than a cheaper Terrain, or a Sierra SLT over a more basic Sierra SL. But there are other features of the app that, if utilized correctly, could make for a more productive vehicle search for customer and salesman alike:
While SalesAssistant works with all GMC vehicles, it is especially valuable for Sierra full-size pickup truck customers. There are thousands of different ways to personalize a truck – from cab and bed configurations to colors and packages. The new app details the choices in an easy-to-browse format. And it even has special features related to truck capability.
“We learned from one salesperson that it’s common for truck customers to come in and say ‘I need a truck that can tow my 12,000-pound boat’ or whatever the specific need is,” said Wdowik. “From that, we developed a reverse tow look-up. Using a slider bar on the screen, the app can display only the GMC vehicles capable of towing that much weight.”
The press release said the SalesAssistant app is one of many ways GMC is trying to create a more convenient and transparent customer experience. GMC Vice President of Sales and Service Brian Sweeney said, “We build great vehicles at GMC, but positive customer care is the best way to keep drivers coming back. It’s one of the best competitive advantages we can offer, and we have a great dealer network out there developing and using new practices like using the SalesAssistant app.”
As car- and truck-buyers ourselves here at In-Car Tech, we’ll be hoping that future development and use of the SalesAssistant app focuses on more helpful advances like the narrow-by-towing-capacity option and less on enabling dealers to potentially steer people into trucks and SUVs that are more convenient for GMC’s bottom line by featuring those vehicles more prominently in the app.