2014 Scion tC Brings BeSpoke Premium Audio Option

Sections: Car Audio, Infotainment

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2014 Scion tC Press Photo

The 2014 Scion tC will bring upgraded interior features, including available BeSpoke Premium Audio. (Photo courtesy Scion.)

Pricing info was announced for the new 2014 Scion tC coupe recently, including models with BeSpoke Premium Audio featuring Aha.

The tC will start at a base price of $19,210 if you opt for a stick shift or $20,210 if you prefer a slushbox. We’d go for the correct, three-pedal choice, of course, though Scion says the updated automatic shifts twice as fast as the previous model and features Dynamic Rev Management to make you sound and feel almost as cool as your favorite autojournos who know how to heel-toe downshift.

According to the Scion press release, the newest iteration of the sporty front-wheel drive coupe will feature an upgraded interior and “an enhanced driving experience.”  That interior will feature standard Scion Standard Display Audio, which comes with a 6.1-inch LCD touchscreen, steering wheel-mounted controls, Bluetooth connectivity, and HD Radio capability.

Drop another $1,198 on your tC, and you can get BeSpoke Premium Audio, which features integration with Aha to provide smartphone-enabled access to 30,000 free audio stations ranging from sports, audiobooks, news, and entertainment. Scion says it even has 17 of its own custom-mix music channels on Aha. The release said Aha will also make use of location-based services including TripAdvisor and Yelp and will integrate popular social media fucntions. Finally, the BeSpoke Premium Audio system will offer full navigation services, the release said.

A final level of exclusivity can be reached by popping for the Scion 10 Series 2014 tC, which like all 2014 10 Series models is customized in celebration of Scion’s first decade of existence. For an MSRP of $21,440 (manual transmission) or $22,440 (automatic transmission), you get a tC that features what the press release called “premium stitching” on the steering wheel and seats, projector beam headlights, LED accent lights, 18-inch gloss dark gray alloy wheels, front and rear locator badges that light up when the car is unlocked, and “an electroluminescent panel above the radio,” whatever purpose that serves.

The 10 Series tC will also have side skirting with a Scion logo badge, a solar-powered illuminated shift knob, and a full complement of Scion carpet mats for front and rear seats as well as the cargo area.

Would we like to drive a tC? Sure. We’ve already felt Scion’s take on the classic, rearl-wheel drive sports coupe in the FR-S. We’d like to see its take on a slightly more practical, front-wheel drive coupe with a hatchback, too.

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