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Ford Seeing Strong Take Rate on 1.0 EcoBoost, SYNC in Euro Fiesta

Sections: Car Safety, Fuel Economy, Infotainment, Powertrain

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Ford says its Fiesta subcompact is seeing better than half of all its European buyers take SYNC with Emergency Assistance and roughly 25% choosing the 1.0-liter, three-cylinder EcoBoost engine that is headed our way this fall.
According to the official Ford press release, European customers purchased a new Fiesta every two minutes in the month of March, moving a total of more than 41,600 off dealer lots for the month. So far in 2013, the release said more than 77,800 Fiestas have been sold in Europe. Of those, Ford says one in four choose the EcoBoost 1.0-liter, three-cylinder turbocharged gasoline engine and 60% opt for the SYNC infotainment system that includes Ford’s Emergency Assistance feature.

Ford of Europe Vice President of Marketing, Sales, and Service Roelant de Waard said, “It’s clear from the rate that our new Fiesta is flying off forecourts that it’s striking a chord with Europe’s small car customers. The small car segment is probably more competitive than it has ever been, and the new Fiesta is gaining retail market share and reaching new customers on the strength of its design, technology, and drive dynamics.”

The release said SYNC is a new option for the Fiesta this year, and comes with the Emergency Assistance feature that can dial out to emergency services operators in the event you are involved in a crash, informing them of your need for assistance in 26 different languages– surely handy in culturally and linguistically diverse Europe.

Ford offers the Fiesta with seven– yes, seven– powertrain options in Europe. We in the United States get only a 1.6-liter four-cyliner gasoline engine, though the 1.0-liter EcoBoost is reportedly coming this fall. Ford claims when equipped with the tiny EcoBoost engine– it did, after all, fit in carry-on luggage– the Fiesta will be the most fuel-efficient non-hybrid car in America. We’ve read initial reports it will come only with a manual transmission (huzzah!), so all in all, it’s safe to say we’re angling for a chance to make like the Ford motto and DRIVE ONE.

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