SiriusXM Surpasses 10,000 Auto Dealers Participating in Its Pre-Owned Vehicle Program

Sections: Aftermarket, Car Audio, Infotainment

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SiriusXM is offering free trial in pre-owned vehicles.

NEW YORK – Sirius XM Radio has announced it has surpassed 10,000 franchise and independent auto dealers across the country participating in the SiriusXM Pre-Owned Vehicle Program and eligible to give a 3-month SiriusXM subscription to customers buying any pre-owned vehicle with a factory-equipped satellite radio.

SiriusXM is also now pre-enrolling dealers in its Service Lane Program, the program launching this summer that will provide a complimentary 2-month SiriusXM subscription to qualifying customers who bring their vehicles with a factory-equipped satellite radio in for service.

“Surpassing 10,000 participating dealers, including all of those run by seven of the top 10 franchise dealer groups based on pre-owned vehicle sales, is a remarkable milestone for the Pre-Owned Program,” said Joe Verbrugge, Senior Vice President and General Manager, Automotive Remarketing and Retail Sales, SiriusXM. “Building on the success of this program with auto dealers across the country, we are now accepting pre-enrollments in Service Lane, a program that will allow participating dealers to provide qualifying customers with a 2-month SiriusXM subscription, giving these potential subscribers access to our unparalleled programming.”

SiriusXM also has arrangements with every major automaker to provide a 3-month SiriusXM subscription to customers buying Certified Pre-Owned vehicles from dealerships participating in those programs.

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SOURCE: Sirius XM Radio

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