TORRANCE, CA – Alpine Electronics is encouraging its fans to “Feel The BASSLINE” through a new online contest. The Feel The BASSLINE contest is tied-in to Alpine’s BASSLINE subwoofers, which were designed with input from the hip-hop group Far East Movement. Both Alpine and Far East Movement are promoting the contest to their followers.
BASSLINE subwoofers offer powerful, deep bass at budget-friendly prices. The subwoofers come in two models, the 4-ohm 10-inch SWA-10S4 ($129.95 MAP) and 4-ohm 12-inch SWA-12S4 ($149.95 MAP). Far East Movement worked with Alpine’s engineers to give input on the qualities they wanted in the subwoofers and named them “BASSLINE” to represent the power and energy that bass brings to music.
To further strengthen Alpine’s social media outreach, the company has launched an official Instagram account for the North American market. This medium, along with Alpine Electronics of America’s established Facebook page and Twitter feed, will be used to share the company’s news with its consumers and retailers. The Instagram account plays an integral part throughout the contest.
The contest consists of two parts, and consumers are invited to enter one or both sections. To be eligible for one of three grand prize packages, consumers need to visit a participating U.S. authorized Alpine retailer, take a picture with a BASSLINE subwoofer in the store, and check-in at that location. The consumer needs to post the photo on his/her Instagram account using the hashtag #FeelTheBASSLINE, plus the tags @AlpineUSA and @FarEastMovement. The top three contestants with the most “Likes” at the end of the contest will win an SWA-10S4, an Atrend subwoofer enclosure, an Alpine MRV-M250 V-Power amplifier, credit towards the system installation at an authorized Alpine retailer, and branded items from Alpine and Far East Movement.
To be eligible to win a runner-up prize, consumers start by downloading a BASSLINE photo from the Feel the BASSLINE app on Alpine or Far East Movement’s Facebook page. Consumers are encouraged to customize the photo, then post it on their own Instagram account using the hashtag #FeelTheBASSLINE, plus the tags @AlpineUSA and @FarEastMovement. The top seven contestants with the most “Likes” at the end of the contest will win an SWA-10S4 plus branded items from Alpine and Far East Movement.
The contest runs until July 31, 2013 and is open to U.S. residents age 16 or older. For more information, visit www.alpine-usa.com.