I had the opportunity today to hear from Russell Wager, Vice President of Marketing for Mazda North America Operations. He is the guy responsible for spreading the Mazda gospel throughout the US and Canada. And the potential challenging job he has of describing Skyactiv technologies. “Our research shows that about 40% of people car shopping a Mazda know that Skyactiv is a Mazda term. About 1/2 of those people think it is strictly related to fuel economy. But it is really a suite of technologies including engine, transmission, body and chassis.” Along with that announcement, Wager discussed a new suite of safety features that will be available for the Mazda 3. Including one that will automatically apply the brakes, even if the driver is doing something they shouldn’t be. Or, in other words, texting. Also on the horizon is the Mazda 6 Skyactiv-D diesel. With its stratospheric redline north of 5000 RPM and two turbos, it should offer tempting performance.
Wager also pointed out that the Mazda rotary engine is still in production in Japan, and perhaps one day it will make a comeback in North America.