Joe Torpey is the Communications Manager for Jaguar North America. One of the jobs he is responsible for is getting the word out there about the new F Type. Of course, if you saw an F Type in person it would probably cause you to drool all over the finely-stitched leather upholstery.
He takes about Shazam- the famous app . “Our Shazam partnership is very cool. Shazam is the music identification app with more than 350 million users worldwide. Our partnership with them makes our TV spots interactive. Anyone with the Shazam app on their smart phone who sees an F-TYPE TV spot can tap one button and instantly arrive at some great content about the car. Anyone who is at the cinema, and during the previews, sees the Shazam logo in our ad, can activate their Shazam smartphone app and learn more about the F-TYPE; either right then and there or at a later time.”
Additionally, the company is looking to work with Smart TVs to promote the brand. “Our target buyers are early adaptors of tech but still love to watch plenty of TV, even though they may be checking email on their iPads, or reading game reports on their laptop at the same time. Anyone with a Samsung or LG Smart TV, or Direct TV, can click on any F-TYPE ad using their remote and be taken to a microsite that includes F-TYPE videos, images and further details of the car.”
The future of car buying from the couch!