We’ve already discussed how boring we are, as a people, when it comes to choosing our cars’ paint colors. General Motors is trying to help us spice things up by offering a limited edition Chevrolet Sonic paint option: magenta. We wish them luck.
According to the press release from GM, the color can be described as “chromatic plum” and will be available as a limited edition August through October. It will be the first of two limited edition shades to coat the car’s sheet metal– the other is a “greyish, dirty blue” called Cool Blue that will be available on the Sonic from November, 2013 until March, 2014.
GM Color and Trim Studio Lead Creative Designer Michelle Killen said, ““We know that about one-third of our Sonic buyers note exterior color as an ‘extremely important’ factor in their purchase process – a higher percentage than other small car buyers.
The release said GM color planners “realized pink was a lasting trend” after selling more than just a few of the smaller Chevrolet Spark in its available Techno Pink paint color. The release said the Sonic’s shade is darker because the brand wanted to bring a more chromatic hue of pink to showrooms. Reportedly, the color might replace Inferno Orange– itself a fairly popular color for Sonics, judging by how many Sonics I’ve seen in that shade.
Justin Livingston, founder of the fashion blog Scout Sixteen, was quoted in the release as saying, “The Chevrolet Sonic in Deep Metallic Magenta expresses an individual’s personality and tells people that they embrace style. Plus this richer magenta tone works against a lot of skin tones and is practical for anyone who’s willing to take a risk – both male and female.”
We’ll take his word for it. He’s the style expert.
GM said the specialty colors will be applied via a “three-wet” paint process at its Orion Assembly Plant. The technique ensures high quality while reducing environmental impact and reduces the plant’s paint shop footprint by 10 percent, the release said.
Neither Magenta nor Cool Blue sound all that appealing to me, personally, but a third color the release said will be added in the first quarter of 2014 as a permanent addition to the Sonic color wheel has me intrigued: Dragon Green. While the fashion-conscious, daring-to-be-different set are buying their Magenta Sonics, I’ll be waiting for that one.