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Ford to Equip 2014 Fiesta with Updated MyFord Touch System

Sections: Infotainment

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The MyFord Touch screen as equipped in the 2014 Ford Fiesta

Ford will offer MyFord Touch in its Fiesta for the first time starting with the 2014 model year. The company says the updated system offers a smaller screen than other MyFord Touch screens it has used in other models, though the full-color screen is larger than the Fiesta’s previous monochrome info display. (Photo courtesy Ford Motor Company.)

Following a trend that has seen everything from laptop and desktop computers to smartphones and tablets shrink in size and grow in capability, the folks at Ford say they are equipping the 2014 Fiesta with an updated and downsized version of its MyFord Touch infotainment system.

The 2014 Fiesta, which gets the new Ford corporate fascia up front, will feature a 6.5-inch LCD touchscreen in the dash. Ford said the previous screen in the Fiesta was 4 inches, but it was not a MyFord Touch screen. Rather, it was used solely to display radio information. And it was monocrhomatic. The new MyFord Touch screen is, of course, full-color, and it’s smaller than some of the MyFord Touch screens offered in current Fords. The 2013 Fusion featured an 8-inch screen, for example.

Among other improvements Ford says it has made to the 2014 Fiesta’s infotainment and connectivity features, it says pairing a phone via Bluetooth is now simpler, voice recognition software now allows users to speak more naturally, and controlling navigation and radio tuning by voice involves less words and steps.

Ford Cross-Vehicle Marketing Manager Michelle Moody said, ““We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration. Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”

Those statements reflect confidence from Ford after teething problems with MyFord Touch saw the brand get hammered in J.D. Power and Associates Initial Quality Surveys in recent years. Perhaps that confidence and the customer take rate for MyFord Touch means the bugs have been worked out and/or users are becoming more familiar with the technology.

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