We told you about Ford’s revamped vinyl wrap design tool recently, but somehow, we don’t think the Motor Company would approve of a wrap featuring a hogtied woman.
According to an article in the Huffington Post, a Texas company named Hornet Signs designed a vinyl tailgate wrap that made it look as if a bound and gagged woman was being held captive in the truck bed, sending locals in the Waco area into a bit of an uproar.
Hornet Signs Owner Brad Kolb said, “I wasn’t expecting the reactions that we got, nor was it really anything we certainly condone or anything else, but it was just something…we had to put out there to see who notices it.”
Apparently, a lot of people did. Local TV station KWTX did an informal poll of viewers, most of whom expressed their disgust. Some even said seeing the vinyl tailgate wrap and mistaking it for a real woman caused them to call the police.
I understand this is, in a sick way, probably what the company was going for. They probably didn’t intend the negative reactions. They probably thought drivers behind the employee’s truck on which the wrap was installed would think it a real woman for a fleeting moment before laughing when they realized it was a wrap. But even though the negative reaction is bad news, the fact that at least some motorists were convinced to the point of calling police speaks well for your wraps’ photorealism, I suppose.
Perhaps in response to the initial negative reactions from the public, Hornet Signs set up a bright “ATTENTION” link at the top of its website with the subhead “Help keep the recent awareness going to help crime victims and children!” Clicking that link takes you to a page asking viewers to submit worthy charities that help women and children victims of domestic violence. The page also provides links to a number of local and national abuse prevention and recovery resources. If the initial shock leads to good things being done for these organizations, that would be a positive outcome beyond the profiteering that might otherwise be the only motivating factor for the creation of the wrap.
And hey, Hornet Signs’ landing page features a Nissan cube. They can’t be that chauvinist, featuring what my friends tell me is an über ”chick car.”