Not to keep fresh, silly, but to test the electronics of the vehicles of the harshest elements known to mankind. Screens turn brittle. Florescent displays get dimmer. Keyfobs lose connectivity. So where would Range Rover and Jaguar build a testing facility? International Falls, one of the coldest locations in the continental United States. Jaguar Land Rover Engineering Director Martyn Hollingsworth said “The United States is one of our largest global markets, and investing in a world class winter testing facility here is imperative to the success of Jaguar Land Rover in North America.” When it gets to -55 degrees Fahrenheit, weird stuff can happen. Including your pee freezing before it hits the ground if you are outside. But it is good to know that some automakers take brutal testing very seriously. Land Rover has always produced vehicles that can survive in harsh climates, and it seems it serious about taking away the Lucas from corporate brother Jaguar.