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Rest in Peace, Eiji Toyoda

Sections: Chassis, Powertrain, Uncategorized

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When it comes to icons in the automotive business, there are few quiet people who have done volumes of work.  Eiji Toyoda, a mechanical engineer, started in the family business which was a loom company back in 1936.  Back then, the Automotive division of the loom company was just a small subsidiary.  Toyoda helped foster its growth into one of the world’s largest and richest auto empires.  I could not dig up any interesting facts about Eiji’s trials and tribulations during World War II, but we do know soon after he visited a Ford factory and returned to Japan inspired with ideas.  He was president of the company in 1967-1982, but still remained active in Toyota after his presidency.

Toyoda was one the executives that was for creating the first electric and gasoline vehicle dubbed a ‘hybrid.’  And the first Prius was created.

Toyoda is Japan’s Henry Ford.  It is a life and legacy worth remembering.

For further reading, here is his obituary from The New York Times:

http://www.nytimes.com/2013/09/18/business/global/eiji-toyoda-promoter-of-toyota-way-dies-at-100.html?_r=1&

 

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