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Honda Keeps the Movies Rolling with First Digital Projector Awarded

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Hundreds of Drive-In Theaters Face Closure

Hundreds of Drive-In Theaters Face Closure; Honda Launches Project Drive-In to Save Drive-Ins Across the Country. (PRNewsFoto/American Honda Motor Co., Inc.)

SACO, ME – Saco Drive-In has become one of five drive-in theaters no longer in jeopardy of closing its doors thanks to Honda’s Project Drive-In.

With the end of 35-mm film distribution this year, and the costly switch to digital projection nearing, Honda created Project Drive-In as a national effort to save as many of America’s remaining drive-ins as possible. Through Project Drive-In awareness is being raised across the country, offering communities simple ways to get involved and helping this historic part of American cinema and car culture live on.

In celebration of the Project Drive-In award, the Saco Drive-In, located at 969 Portland Rd in Saco, Maine is invited the local community to a special celebration. In addition, following the September 21 Los Angeles premiere of Cloudy with a Chance of Meatballs 2, all drive-ins receiving digital projectors, care of Honda’s Project Drive-In, will have the opportunity to screen the highly-anticipated film before its wide release date.

The five drive-in theaters set to receive a new digital projector from Honda’s Project Drive-In were determined by the over two million votes received from Aug. 9 to Sept. 9 at www.projectdrivein.com. Visitors to the site were encouraged to share Project Drive-In information with family and friends via social media, email or texts, pledge to see one movie at their local drive-in and contribute to the national save-the-drive-in fund to help keep more drive-ins in business.

“It’s important to help preserve this American icon, and we’re excited to see the benefits of digital projection at Saco Drive-In and their local community,” said Alicia Jones, Manager of Honda Social Media at American Honda Motor Co., Inc. “We’re continuing to spread the word about this movement and are proud to support these small businesses where families can share the cinema experience together under the stars.”

SOURCE: American Honda Motor Co., Inc.

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