Okay, so Nissan has already revealed the 2014 Nissan Rogue. We even told you about it. But all you fans of the 2013 Nissan Rogue rejoice! Nissan says it plans to continue selling the 2013 Rogue for “the immediate future.”
How “immediate” is anybody’s guess. The Nissan press release said the old Rogue body sold a healthy 142,349 units in calendar year 2012, and so far in 2013, sales are up 16%. The 2014 version of the old Nissan Rogue body will go on sale in January, according to the release, with a base MSRP of less than $20,000. To avoid confusion in much the same way General Motors has chosen to avoid it when the General has pulled similar shenanigans in the past, Nissan said the old body style would be sold as the “Rogue Select” in 2014, while the new body style will assume the “Rogue” name. But why sell them both at the same time? The release said, and we quote:
The strategy behind this move is to satisfy demand for the popular compact sports utility vehicle, currently second-highest seller in Nissan’s lineup, as well as provide customers an additional choice in the segment.
Nissan North America Sales and Marketing Vice President Fred Diaz said, “As the compact SUV segment is becoming very specialized, there is an opening for a low-cost, high-content offering, which is a gap that Rogue Select will fill. Rogue Select will allow Nissan to continue its strong performance in the segment, which will only get stronger once the all-new, U.S.-built 2014 Rogue goes on sale.”
Most interesting to me, as owner of a genuine, Japan-built Nissan cube that sells in minuscule amounts mostly because the exchange rate between Japan and the U.S. is unfavorable for economy cars is the fact that the Rogue Select, like other Rogues to this point, is built in Nissan’s home country as well. The new Rogue will be built in Nissan’s Smyrna, TN plant starting with the new 2014 model, while the Rogue Select will continue to be built in Kyushu, Japan.
No word on whether the Rogue Select will get new technology or will soldier on with only a decontented 2013 options list. Nissan said that information will come closer to the Rogue Select’s official on-sale date in January.