Chrysler released sketches of select Mopar-modified vehicles that will be on display in the sheet metal at the Specialty Equipment Market Association (SEMA) show in Las Vegas Tuesday, Nov. 5 through Friday, Nov. 8. Let’s get to the pix:
This looks like a brown-on-tan Chrysler 300 with plenty of muscle, I’m sure, if the Mopar folks have had their grubby paws all over it. Almost scary to think of a 300 with more muscle than the SRT8 we tested early this year.
Can you say, “Surf Ram?” Because that looks like what Chrysler’s got in mind for this modified Ram pickup truck, with what appears to be a custom rack in the bed to better haul surfboards
I’m not sure whether to think this Fiat 500 is some kind of trackday special, or an appearance modification of the Fiat 500e electric car. Perhaps it’s neither one. All Chrysler released were the sketches.
Of course Jeep couldn’t leave its new-for-2014 Cherokee alone when it came time for SEMA. This sketch hints at a Cherokee with more hardcore off-road capability. Look for a lot of parts and add-ons from the newly created Mopar Off-Road Division on this one when it finally bows in the sheet metal.
The Chrysler press release said 20 vehicles from all brands of the Chrysler portfolio — Chrysler, Dodge, Ram, Fiat, Jeep, and SRT — will be presented at the SEMA show. Mopar President and CEO Pietro Gorlier said, “We developed these Mopar-modified vehicles to inspire ultimate customization. With catalogs full of proven, quality-tested performance parts and accessories, Mopar is a one-stop shop for factory-engineered personalization.”
The 15,300-square-foot Mopar exhibit at SEMA will feature all 20 of the cars as well as highlight Jeep Performance Parts by the new Mopar Off-Road Division, according to the press release.