We wanted to tell you this now, before you do all your holiday shopping: It’s a good year to be a cheap gift-giver, because the Cadillac ELR goes on sale in January for $75,000 plus a $995 destination charge.
The official press release from Cadillac said once the government reopens, a federal tax credit of up to $7,500 may be approved, bringing the net MSRP to “as low as $68,495, including $995 destination.”
Cadillac Global Senior Vice President Bob Ferguson said, “The ELR is a unique blend of dramatic design with electric vehicle technology capable of total range in excess of 300 miles. ELR is also unique in that it will be offered nationwide within a luxury customer experience, with proven benefits and care extending from the shopping process all the way through the ownership experience.”
As we told you previously, the ELR basically amounts to a sportier, more luxurious Chevrolet Volt in coupe rather than sedan form. Cadillac says it will include Cadillac’s CUE infotainment system with navigation and an eight-inch touchscreen. Outside, the ELR will feature LED lighting front and rear. Safety features inclue lane departure warning, forward collision alert, and the Safety Alert Seat that, much like the seat available in GM’s trucks, will buzz to let the driver know when they’re drifting out of their lane or about to merge into a car in their blind spot, for example. The Cadillac ELR also will feature a Regen-on-Demand mode accessible via steering wheel paddles that will temporarily use the vehicle’s momentum to regenerate electric energy in the ELR’s battery pack.
For those concerned about reliability and maintenance needs: The Cadillac ELR offers owners Cadillac Shield, a suite of features that includes Cadillac’s Remove Vehicle Diagnostics, Premium Care Maintenance program, and 24/7 roadside assistance. It also comes with an extended battery and propulsion warranty of eight years or 100,000 miles, whichever comes first, and a four-year or 50,000-mile, whichever comes first, bumper-to-bumper limited warranty.
Those seriously considering the ELR take note: Not every Cadillac dealer will be selling it. General Motors requires dealers be certified to sell the extended-range plug-in hybrid. As we told you before, this has been a divisive issue for Chevrolet dealers who similarly had to be certified to sell the Volt. Time will tell whether Cadillac dealers are as hesitant as Chevy dealers to maintain the proper training and tooling required to sell the ELR. We’d bet the margin on a $75,000 ELR is better than it is on a $40,000 Volt, so Caddy dealers will be more receptive to getting — and staying — certified to sell the car.