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Texas Instruments makes automotive chips that don’t crash, so you don’t crash.

Sections: Car Safety, Car Security, Infotainment

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The chipsets in your vehicle are different than the processors in your PC.  They have to be bulletproof.  They have to take extreme heat and hold.  Most of all, they absolutely cannot crash.  If they did, you might crash.  Especially the processors that are designed to implement Advanced Driver Assistance Systems (ADAS).  The only question for TI is if the chipsets will be able to be modified for upgrades.  Some are static and can never be modified again.

We’ll see what happens- this news story broke today so there will at least be a year or two lead time before we even see the TDA2X fully-functioning in a motor vehicle.

And now for the rest of the story:

Texas Instruments Incorporated (TI) (NASDAQ: TXN) today unveiled an automotive System-on-Chip (SoC) family, the TDA2x, incorporating an innovative Vision AccelerationPac with features to help customers create advanced driver assistance systems (ADAS) that help reduce the number of collisions on the road and enable autonomous driving experiences. Unlike any other processors in the industry, TI’s highly integrated TDA2x device family combines an optimal mix of high performance, vision analytics, video, graphics and general purpose processing cores in a low power envelope, enabling a broad range of ADAS applications including front camera, surround view and sensor fusion. Furthermore, TI’s unique Vision AccelerationPac complements the industry’s leading TMS320C66x digital signal processors (DSP) generation cores, and enables more ADAS algorithms to run simultaneously.

(Photo: http://photos.prnewswire.com/prnh/20131016/DA98309)

Meet the technology behind your redefined driving experience With the TDA2x family, TI’s customers will be able to fully achieve embedded automotive vision by enabling the industry’s broadest range of ADAS applications on a common architecture, allowing algorithm investments to be shared across multiple systems. The TDA2x enables front camera applications including high beam assist, lane keep assist, advanced cruise control, traffic signal recognition, pedestrian / object detection, and collision avoidance to run simultaneously. Additionally, the TDA2x enables park assist applications including intelligent 2D and 3D surround view and rear collision warning and can also run a pedestrian/object detection algorithm developed for the front camera. TI’s TDA2x also serves as a central processor for fused radar and camera sensor data, allowing more robust ADAS decision making.

The TDA2x SoC is based on a heterogeneous, scalable architecture that includes TI’s fixed-and floating-point C66x DSP cores, a fully programmable Vision AccelerationPac, ARM® Cortex™-A15 MPCoreTM processors and dual Cortex-M4 cores along with video and graphics cores and a host of peripherals. The Vision AccelerationPac is designed to run low to mid-level vision processing functions, offloading the DSP and ARM cores. The result is optimal performance at the lowest power footprint.

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