If Jaguar decides to move more mainstream a la their C-X17 Concept, then they are joining the right ranks. Jaguar Cars announced today that they will elevate their presence in Hollywood by joining with the British Academy of Film and Television Arts Los Angeles (BAFTA LA) as the official 2013 title sponsor of the BAFTA LA JAGUAR BRITANNIA AWARDS. The JAGUAR BRITANNIA AWARDS, taking place November 9 at the Beverly Hilton Hotel in Beverly Hills, celebrates the achievements of those who have made an outstanding contribution to excellence in the international entertainment industry. Honors are given for excellence in film, directing and comedy, as well as for worldwide contribution to entertainment and for use of the moving image for humanitarian causes.
The 2013 JAGUAR BRITANNIA AWARDSwill be hosted by award winning actor and comedian, Rob Brydon. BAFTA LA will honor Sir Ben Kingsley with the “Albert R. Broccoli Britannia Award for Worldwide Contribution to Entertainment”; George Clooney with the “Stanley Kubrick Britannia Award for Excellence in Film”; Kathryn Bigelow with the “John Schlesinger Britannia Award for Excellence in Directing”; Idris Elba with the “Britannia Hummanitarian Award”; Sacha Baron Cohen with the “Charlie Chaplin Britannia Award for Excellence in Comedy”; and Benedict Cumberbatch with the “Britannia Award for British Artist of the Year.”
“This partnership with BAFTA LA and Jaguar aims to highlight the increasing appreciation for British innovation in everything from the entertainment and fashion worlds to luxury goods and automobiles,” said Jeff Curry, Brand Vice President, Jaguar North America. “We look forward to partnering with BAFTA LA to promote British excellence in the entertainment industry on both sides of the Atlantic and to celebrate the tremendous talent of the evening’s remarkable honorees.”
Jaguar will be showcasing its presence at the Jaguar Britannia Awards through several activations taking place throughout the famed Beverly Hilton’s grounds. The brand’s own star of the night will be the recently launched 2014 Jaguar F-TYPE, a return to the company’s heart: a two-seat, convertible sports car and a continuation of a sporting bloodline that stretches back more than 75 years. A series of F-TYPE cars including, in true British fashion, several which are to be Union Jack emblazoned, will be on display. Assuring the evening’s honorees arrive in style, sleek Jaguar XJ sedans will chauffeur them to the event.
The awards are presented annually at a gala dinner where peers and colleagues celebrate the work and accomplishments of distinguished honorees. Proceeds from the gala ceremony support BAFTA Los Angeles’ on-going education, scholarship, community outreach and archival projects. The awards will air on national TV on Sunday, November 10, 2013 on BBC America.