Once upon a time, all you had to do was breathe near a Jaguar wiring harness to let the magic smoke out. Once the magic smoke dissipated, you were faced with huge repair bills. As someone who has restored an XK150, I know the faults of Lucas electrical systems all too well. Give me 12 Volt ground to 6 Volt earth anyday.
When Ford Motor Company gained stewardship of the company, quality increased incrementally. I don’t know who is the boss at Tata, but people in Britain must be fearful of any quality issues!
Demonstrating its reputation as an automotive leader in sales satisfaction in the U.S., Jaguar received the honor of the highest ranking nameplate among luxury brands according to the J.D. Power 2013 U.S. Sales Satisfaction Index Study (SSI). This accolade is another demonstration of Jaguar’s growing momentum and pursuit of excellence in achieving world-class customer service.
“In our ongoing mission to offer luxury customers exciting new alternatives, it is an important accomplishment for Jaguar and our retailers to achieve the number one ranking among luxury brands in the J.D. Power 2013 Sales Satisfaction Index Study,” said Jeff Curry, Brand Vice President, Jaguar North America. “This accolade demonstrates that our retailers continue to exceed customer expectations and are dedicated to delivering a great experience from the very beginning of the relationship. We know buyers first choose a brand when they fall in love with the car, and that they stay with the brand when they also fall in love with the process.”
The 2013 U.S. Sales Satisfaction Index (SSI) Study is based on responses from 29,040 buyers who purchased or leased their new vehicle in April or May 2013. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters) and was fielded between July and September 2013.
The Jaguar brand, led by an updated lineup of sedans and sports cars, continues its dramatic growth streak with sales in the U.S. up 36% this year through October 2013, the highest in the automotive industry.