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Apple iOS in the Car “leaked.” And?

Sections: CES, CES 2014, Infotainment

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So the big news of the infotainment world is the ‘leak’ of iOS in the Car and screenshots of how it would work managed from the screen of a desktop Apple.  http://cars.uk.msn.com/news/apple-ios-in-the-car-coming-soon

But after looking at the video, there doesn’t seem to be anything earth shattering except for the familiar Apple interface. Which leads to the question- is familiarity the best interface? Those providing in-car infotainment solutions in the Android spectrum seem to think so, and collaborations between automakers and smartphone makers have taken off. Look at MirrorLink, GENIVI, and the newly-formed Open Automotive Alliance.

Moving forward, I hope that Apple does not regulate its technology to the point of closing it off to Android suppliers. “I have to buy a Chevy because I want Apple” or “Lease a VW because I have an Android” will be a crappy way to live. So will paying a price premium to have both services native to the vehicle from the factory. If it comes to it, I hope the auto manufacturers go old-school and make Android or iOS for the car a checkbox on the option sheet. Let consumers vote with their pocketbook to decide what they want in their rides. However, I also see a future where chipsets are ready to roll for both systems and the consumer will have to unlock the platform they have. It’ll be interesting to see how it will work in the future. But if all else fails, the aftermarket will always figure out a hack for dashboard democracy.

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